What is User Experience(UX Design)? Why you have to learn it? Part-1

 In this article, you are going to learn what is User Experience and why you should learn it? And one main thing if you are an entrepreneur creating websites and selling the same and it is perfect for you. It may be a start-up for the student who doing their undergraduates and aiming to become a frontend developer or a full stack developer.

Let's get into it...

What is User Experience?

                Firstly UX means User Experience. Applies to design any sort of product or real-life service with the user at the other end of it. Now, it's called UX for short, but it's often also referred to as UCD, which is user-centered Design. And what it's really at the heart of it is that you're keeping your user at the heart of everything that you're designing. So in order to be able to do this, you need to have a really good understanding of who they are and what they need.

 UI and UX are the same?

            Nope! Definitely not. UI is User Interface, and this is literally just how your user interacts with you on a screen. Whereas you UX actually covers a lot more than that. It's every interaction that your customer would have with your business online and offline. And for the purpose of this course, we're just going be focusing on designing websites. 

            

Why User Experience is important?

            It is really important to keep in mind that your user experience actually covers everything and every interaction that your customer will have with your business. So user experience design is something that begins at the very start of an idea and it goes all the way through the lifetime of your product or your site. It starts with very high-level concepts and an understanding of the problems and the opportunities that you've identified. It then goes on to researching your users, finding out who they are, what their needs are, what they like and don't like, and how they interact with your business. 

        The next key part is getting feedback from your users to constantly improve your design. And this is called iterating. And what it literally means is to go around and find improvements and improve on them. So why is UX design so important? Well, there's a lot of research out there which shows how important it is to design with your users at the center. The increase that you can get in terms of profits and in terms of engagement can be absolutely huge. A lot of companies are just starting to realize this, and they're investing a lot more into their UX design, because they realize the amount of cost they can save for later down the line in being able - in having to redesign and redevelop all these sites and services. If they just focused on UX design, to begin with. A lot of this has to do with how customers' expectations have changed over time. 

        So say 10 years ago, it was quite normal for a customer to log onto a website or a system and find a very slow and clunky experience. And there were only a few companies, a few high-end companies those days, that did the delightful design. But nowadays, this is the norm. Customers expect to log onto a website and find an experience that is very efficient, very pleasing, and quite intuitive. And if they don't get that, it's incredibly frustrating. And what we can actually do is we can measure the drop off rates. And these are the rates at which customers drop off from or abandon a website or an app at different stages of the journey due to poor performance. And UX is all about minimizing those pain points in the journey to ensure that your website has the most successful design possible. So here are some surprising statistics about UX design. 

        First of all, 79% of people, if they don't like what they find on a site, will go back and search for another site. 90% of users have stopped using an app due to poor performance. And 86% of people have uninstalled or deleted an app because of problems with its performance. And what's more, if a company can improve its customer experience score by 10%, and this is a score that a company gets based on various things, including how easy their service is to understand. Now, if they can improve the score by 10%, it can translate into over $1 billion worth of revenue, which is a staggering amount.